Ive got a knighthood
Thursday, May 24, 2012 at 3:54PM A massive Chingford ‘welcome back’ to old boy and FMK pin-up Jony Ive. 
Apple’s lead designer, who was born and bred here, is temporarily back across the pond receiving a knighthood.
And according to an interview on BBC Radio’s Today programme, the obsession with beautiful practical design that produced the iPod, iPhone and iPad can be traced back to his formative years.
‘I realised I really loved drawing and making things,’ he told Jim Naughtie. ‘I was fascinated by objects and what they could do and how they were made - probably by the time I was seven.’
Following graduation from Newcastle Poly Jony put this fascination to work at London design agency Tangerine. Here he was, apparently, unsuccessful at selling his ideas for sanitary ware. Then Apple became a customer and the rest, as they say, is history.
Ive, though he always credits his design team, oversaw the change in computing from grey boxes to colourful, witty, engaging toys and Apple has gone from strength to strength on the back of them.
Behind the gloss, though, Ive is keen to stress that Apple’s design policy is not to cynically separate the commercial from the beautiful but to successfully combine the two.
‘It’s industrial design - and the form of design that I’m involved in and practice is part fine art and part engineering. It’s quite challenging in the fact that it involves so many different area of expertise,’ he said in the interview.
‘Our goal is to make the very best products we can. Then we trust that if we manage to do that that people will like the product, hopefully they will buy the product, and then we’ll make some money.’
We say thank you Apple and thank you Jony Ive for enabling our customers to do what they do and to them for asking us to help them do it. Long may your obsession continue to produce the - beautiful and practical -goods.
PS Any chance you might come up with a new Xserve?
(Written on an iMac 2.4GHz Intel Core 2 Duo 4GB 667MHz DDR2 SDRAM)
To buy any of our Jony's wonderful designs for your museum or desktop, call us on 020 8524 3595
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